Video advertising has emerged as a powerful marketing tool due to its ability to leave a lasting impact. Videos perform well in advertising because humans are visual and thus connect and engage more with video content than other channels.
The success of a video marketing project depends on the planning and quality of the production. Here are the steps for effectively planning corporate video production:
Initial Strategy
The first step to producing corporate videos is determining what content you want to feature in your videos. Define the outcomes you want out of your videos.
You can create video content to increase brand awareness, introduce a new product, drive traffic to your online pages, or engage your customers.
Keep your target audience in mind as you outline your goals for the video project. Consider demographics such as age, gender, and interests, and tailor your video content to your target audience.
Storyline Development
Create a compelling storyline to keep your audience engaged. Outline the key points you want your video to cover, and draft the scenes that will make up your video.
Working with a pittsburgh video production company can help you with storyline development. Plan the location for different scenes based on your content and list the actors and props required for the production.
Production Budgeting
Once you have defined your goals and know what you need to create, write out a budget to facilitate your desired outcome. Factors like the project’s complexity, equipment rentals, location, and post-production editing fees impact production costs.
The number of people you plan to have working on your project also determines how much money you need. A detailed budget helps you allocate your resources wisely and avoid unexpected expenses.
Production Team Selection and Casting
Your production team may include a director, scriptwriter, cinematographer, videographer, sound technician, and editor. Casting is also necessary to find the actors needed as main characters and extras in your video. Consider hiring a corporate video production company for your project since they have all the experts you need on your production team and can help you cast for actors.
A production company has also likely invested in high-quality production equipment that can produce good videos.
Production and Editing
Plan a detailed shoot schedule outlining when and where the team will shoot each scene. Factor in set-up time, multiple takes, breaks, and unexpected delays in your production timeline.
Proceed with filming, following the script and timelines in the production schedule. After production, edit the video to produce an appealing outcome for your audience. During editing, consider the pacing, tone, and overall style that aligns with your brand.
Get Corporate Video Production Help
Planning a corporate video project requires you to consider several aspects, some of which may be beyond your expertise.
While you have the vision for what you want out of your corporate video production project, the success of your project depends on the people you have to execute your plan. By carefully planning the details of your project and hiring the right people, you can produce videos that help you achieve your marketing goals.
